Client Sensitivity about Celebrity Endorsement: A Study of FMCG Trademarks
نویسندگان
چکیده
منابع مشابه
On Regulation of Celebrity Endorsement in China
Advertisers have attempted to quantify the use of celebrities with the aim of evaluating their influence on the consumer. However, sometimes celebrities who engage in false or deceptive advertising are very likely to mislead consumers which may cause harm to consumers in terms of property loss and personal damage. Due to celebrity endorsements being highly visible to the public, the solution to...
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In late 1998, Australian cricketer Shane Warne was allegedly paid A$200 000 ( pound78 060, US$123 000) by a pharmaceutical company to publicize his attempt to stop smoking. Warne failed to stop, and his continuing smoking remained newsworthy more than a year later. The arrangement caused considerable media controversy about the ethics of payment for charitable or socially worthy actions. This p...
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There are relatively few stories of unrecognized genius at a late age in mathematics. The best-known story is that of Ramanujan, who developed his own way of thinking before his extraordinary gifts were spotted, after childhood, by Hardy. However Ramanujan was only 26 when he arrived in Cambridge. More usual is Gauss’s story, whose genius began to be appreciated in his early teens, and who fini...
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ژورنال
عنوان ژورنال: International Journal of Economics and Management Sciences
سال: 2015
ISSN: 2162-6359
DOI: 10.4172/2162-6359.1000238